Healthcare × Research × Creative technology

Immersive healthcare.
Put into practice.

We connect the people, evidence and ideas needed to develop and adopt immersive technologies responsibly in healthcare.

Explore our work Read our reports

Interactive Health report illustration: XR rehabilitation, creative music activities for wellbeing, and a clinician exploring an interactive heart model.

The next chapter

A wider view of
interactive health.

Our forthcoming report explores XR, games, AI and creative technologies in health and wellbeing.

Building on The Growing Value of XR in Healthcare, it brings these fields into one conversation.

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01 / Reports & resources

Reports & resources.

Explore our reports and the XR healthcare landscape.

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2027 Report

Interactive Health: XR, Games, AI and Creative Technologies to Improve Health and Wellbeing

Forthcoming2025 Report

Explore the XR healthcare landscape

Find organisations working across the immersive healthcare ecosystem.

Explore2021 Report

The Growing Value of XR in Healthcare in the United Kingdom

The foundations, opportunities and recommendations for XR in UK healthcare.

Explore

3 resources

02 / Our work

Shaping systems.
Helping companies grow.

We work at two levels: shaping policy and national programmes, and helping digital health companies enter the UK market and scale.

Policy, strategy & national programmes

Turn ambition into programmes
that support adoption.

We influence policy and strategy to create national programmes, and work directly with government agencies, health systems and companies to turn those plans into practical delivery.

Policy & strategy

Bring evidence, sector insight and stakeholder perspectives together to shape priorities and plans for digital health.

Programme design & delivery

Develop national initiatives and innovation support programmes, from defining the opportunity to coordinating delivery.

Partnerships & implementation

Connect government, healthcare, research and industry, with hands-on support to help agencies and companies expand their efforts.

Selected work

National innovation support

UKRI Mindset XR Programme

Supporting the UK’s immersive mental health innovators through the Innovator Support Programme led by Health Innovation Network South London.

Read the case study Health system strategy

Royal Free London

Working with the Trust’s innovation team on XR strategy, deployment and connections to industry and research.

Read the case study Agency & industry collaboration

European Space Agency

Bringing companies together to explore collaboration with ESA on XR health technology for space travel and communications in space and on Earth, including satellites, 5G and 6G.

Read the ESA case study

Discuss a strategy or programme

Digital health company support

Enter the UK market.
Build a business that can scale.

We support digital health companies across technologies and stages of growth — including AI, software, immersive experiences and digital learning. Whether you are entering the UK or growing an existing presence, we help you understand the market, build partnerships and move towards adoption.

UK market entry & market access

Identify customers, navigate decision-making and procurement, and build a practical route to adoption across the NHS and private healthcare.

Commercial & growth strategy

Refine your proposition, business model and go-to-market plan around customer needs and opportunities for growth.

Partnership development

Identify relevant clinical, research and commercial partners, and develop relationships that support delivery.

Evidence & adoption planning

Clarify the evidence, evaluation and implementation work needed to demonstrate value in real healthcare settings.

Regulation & cyber security

Identify regulatory, data protection and cyber security requirements early. We help you assess gaps, plan compliance work and build privacy and security into your product and delivery.